GET IT ON YOUR CHEST. VIRGIN ACTIVE'S NEW CAMPAIGN WANTS YOU TO SHOUT IT LOUD AND PROUD

Virgin Active kicked off 2012 with a movement called “What’s Your Stuff?” encouraging people to share the things that hold them back in order to own and overcome them. The movement started with the Virgin Active staff, inspired by an episode of Glee, wearing their ‘stuff’ on statement T-shirts in the clubs across the country.

This TV ad is a continuation of the movement and features Virgin Active staff lip-syncing to ‘Shake Your Groove Thing’, the campaign’s anthem for putting your stuff out there and celebrating it.

Click here to view the embedded video.

Share your stuff HERE.

Credits:

Virgin Active in house: Brand and Marketing Director: Richard Lamb-Hughes Creative Director: Nick Clarivette Art Director: Dan Orme and Hylton Revell Copywriter: Jeanine Gomes

Production: Velocity Films Director: Tristyn Von Berg Producer: Kerry Rose