ENDORSED BY FRIENDS. FACEBOOK (SOON TO UNVEIL) ENTIRELY SOCIAL ADVERTISING
Facebook’s new, completely social advert marketing looks to change the face of advertising to one far more familiar by pumping the ads through friends feeds as opposed to banners.
Main image: http://www.hotelmarketingstrategies.com. Above: Facebookms.com
As we mentioned in our ‘We, Web Kids’ manifesto post, the power of brands being endorsed by peers seems ever stronger in the new marketplace. Facebook’s new premium advertising probably to be officially launched at their marketing event in New York next week, engages with this in a far stronger manner than seen hitherto with them owning this particular layer. Other platforms ought keep up.