
By now everyone knows that TIME’s Person of the Year for 2011 is “The Protester” and that Shepard Fairey created the cover. Those who’ve followed this blog for a while know that I worked as a consultant for TIME on the covers for over 20 years, and introduced Fairey to TIME in 2007, when he created an image of Putin that ran on the inside (see post here). While the Person of the Year, along with the magazine itself, no longer has much cachet, I’m still glad TIME made a good call (over, say, Kate Middleton for getting married or Steve Jobs for dying) as it represents formal recognition that this is a massive, worldwide movement—unlike the New York Times, which is still waiting for Occupy to go away so no one will notice that they haven’t been covering it. I admire Shepard Fairey and feel his success is deserved; I have absolutely no patience with the kneejerk reaction that commercial success = sellout (Coldplay remains a favorite, and I’m glad Radiohead left their major label so they, too, don’t have to be a guilty pleasure). However, if I still worked for TIME, I wouldn’t have recommended Fairey for this cover simply because the protests represent the new and unknown, where his now-ubiquitous style is associated with the known, the past, and is simply too sleek and realized (again, nothing wrong with that per se) to represent the nascent, unformed and gritty surge that is this movement. If they’d asked, I would have looked for the street artist who is now what Fairey was in 2007. It's no one I could name off the top of my head. Because a TIME cover has very specific requirements, that would require the research that was once my job. I might, however, start here:


